Providing original research, insights, and trends to help CPG professionals make informed business decisions.
Veganuary
Snacking Trends – Putting the Fun in Functional
Flu Fighting Vitamins and Supplements
How consumers are responding to the economy and how CPG companies can make the best out of marketing to a stressed-out consumer.
Plant-based Meat Holiday Trends
What are adaptogens? Who is the adaptogen buyer? And what's upcoming in the adaptogen market?
Functional and Sports Nutrition
Consumers are tightening their pursestrings and making financial decisions that include cutting out more expensive goods, such as eco-friendly foods.
The innovation of pre-mixed cocktails has come a long way since the 1800s. We look at several different pre-mixed options and what drives consumers towards this product category.
We share the trends and product innovations seen at the biggest trade show for wellness companies.
Get a look at the latest consumer data on weight loss, diet, and nutrition trends
Learn about the Dry January challenge and how to survive it.
Learn about the trending need states consumers will want to see in their products in 2022.
Upper-income consumers are more likely to purchase various wellness products. Learn about this income class and their spending habits.
How did Recess expand into the relaxation category? The beverage company is best known for its hemp-infused sparkling waters and brand ability to "capture a mood."
Our definition of wellness for market research breaks down into four categories: physical, mental, social, and beyond the self.
Consumers are looking to drinks to stay well. We explore the functional ingredients used in popular beverages to uncover trends.
CPG companies need the right data to back innovation. How can forward-looking data help the long timelines on product launches?
Stress relief and wellness solutions are more important now than ever. Explore the products and trends consumers are turning to.
Functional beverages are at the forefront of the changing CPG drink market. We cover the current trends and insights on the consumers who purchase them.
The trends of drinking smarter and drinking less alcohol are driven by consumers keeping health and wellness in mind.
10% of Americans bought plant-based meat in the last 3 months. It's no longer a niche trend for vegans and vegetarians.
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