Consumer Stress Levels are Rising and So Is Their Price Sensitivity
How consumers are responding to the economy and how CPG companies can make the best out of marketing to a stressed-out consumer.
The ABCs of Adaptogens: Definitions, Consumer Insights and Trends to Watch
What are adaptogens? Who is the adaptogen buyer? And what's upcoming in the adaptogen market?
Consumers Balance Cost with Conscience in Response to Economic Challenges
Consumers are tightening their pursestrings and making financial decisions that include cutting out more expensive goods, such as eco-friendly foods.
Pre-Mixed Cocktails: A 19th Century Drink with a 21st Century Spin.
The innovation of pre-mixed cocktails has come a long way since the 1800s. We look at several different pre-mixed options and what drives consumers towards this product category.
Expo West Trends Roundup 2022
We share the trends and product innovations seen at the biggest trade show for wellness companies.
Consumer Weight Loss and Nutrition Trends
Get a look at the latest consumer data on weight loss, diet, and nutrition trends
Dry January: What Is It and What Are the Benefits?
Learn about the Dry January challenge and how to survive it.
Consumer Need State Trends to Keep an Eye on in 2022
Learn about the trending need states consumers will want to see in their products in 2022.
The Upper-Income Consumer and Spending Habits on Wellness Products
Upper-income consumers are more likely to purchase various wellness products. Learn about this income class and their spending habits.
Case Study: How Recess Expanded the Beverage Industry
How did Recess expand into the relaxation category? The beverage company is best known for its hemp-infused sparkling waters and brand ability to "capture a mood."
What is Wellness in Market Research?
Our definition of wellness for market research breaks down into four categories: physical, mental, social, and beyond the self.
Trending Ingredients in Functional Beverages
Consumers are looking to drinks to stay well. We explore the functional ingredients used in popular beverages to uncover trends.
The Problem with CPG Innovation
CPG companies need the right data to back innovation. How can forward-looking data help the long timelines on product launches?
Wellness Trends on the Rise
Stress relief and wellness solutions are more important now than ever. Explore the products and trends consumers are turning to.
Functional Beverages and Consumers Trends
Functional beverages are at the forefront of the changing CPG drink market. We cover the current trends and insights on the consumers who purchase them.
Alcohol Trends Shaping the Beverage Industry
The trends of drinking smarter and drinking less alcohol are driven by consumers keeping health and wellness in mind.