Providing original research, insights, and trends to help CPG professionals make informed business decisions
10% of Americans bought plant-based meat in the last 3 months. It's no longer a niche trend for vegans and vegetarians.
Upper-income consumers are more likely to purchase various wellness products. Learn about this income class and their spending habits.
Consumers are looking to drinks to stay well. We explore the functional ingredients used in popular beverages to uncover trends.
The trends of drinking smarter and drinking less alcohol are driven by consumers keeping health and wellness in mind.
How did Recess expand into the relaxation category? The beverage company is best known for its hemp-infused sparkling waters and brand ability to "capture a mood."