Providing original research, insights, and trends to help CPG professionals make informed business decisions
Consumers are tightening their pursestrings and making financial decisions that include cutting out more expensive goods, such as eco-friendly foods.
The innovation of pre-mixed cocktails has come a long way since the 1800s. We look at several different pre-mixed options and what drives consumers towards this product category.
We share the trends and product innovations seen at the biggest trade show for wellness companies.
Learn about the Dry January challenge and how to survive it.
Learn about the trending need states consumers will want to see in their products in 2022.
10% of Americans bought plant-based meat in the last 3 months. It's no longer a niche trend for vegans and vegetarians.
Upper-income consumers are more likely to purchase various wellness products. Learn about this income class and their spending habits.
Consumers are looking to drinks to stay well. We explore the functional ingredients used in popular beverages to uncover trends.
The trends of drinking smarter and drinking less alcohol are driven by consumers keeping health and wellness in mind.
