Trends in Functional Wellness Products

Listen in as Meg Bluth (Senior Director of Insights) and Kate Stevenson (Client Strategy) discuss the latest trends in functional wellness.

You’ll understand:

  • What is driving the shift from traditional to alternative medicines
  • Which functional ingredients are gaining traction
  • Which products consumers are reaching for
  • How need states drive consumers' purchasing behavior

Data is pulled from our integrated platform, Evergi, which integrates traditional market research methods with AI-driven social integrations.

Presented By:
Meg Bluth | Sr. Director of Insights, Brightfield Group

Meg Bluth is Brightfield Group's Senior Director of Insights.  Meg brings strong history of working on innovations for beverage, package goods, personal care and healthcare organizations. She is an expert at bringing the consumer to life with insights and helping organizations develop innovations that land with consumers' changing needs.

Kate Stevenson | Client Strategy, Brightfield Group

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