Emerging Trends in the Health and Wellness Consumer Webinar

Consumers are looking to meet their needs in various areas of their life — from sleep and relaxation to digestive health and exercise. As current stress increases for the majority, consumers are shifting their priorities. The ever-changing health and wellness market continues to shift as economic and public factors continue to impact the population. Listen in as our Senior Director of Insights, Meg Bluth, and our Director of Client Strategy, Kate Stevenson discuss:

  • How consumer behaviors have shifted to prioritize more basic needs
  • The increase in daily use of functional ingredients
  • How consumers are dealing with stress
  • Which personas are most likely to try new products
  • And much more!

Presented By:
Meg BluthSenior Director of Insights

Meg has spent more than 20 years in the CPG industry, focusing on consumer behavior and branding with experience in packaged foods, personal care products, beverages, media and healthcare, culminating in her current position as Senior Director of Insights at Brightfield Group. Meg is a storyteller, interpreter, and number cruncher that loves to dig into various pieces of information to come out with a cohesive, actionable strategy for her clients.

Kate Stevenson Director of Client Strategy

Kate Stevenson leads Client Strategy for Brightfield Group. Kate has 15 years of experience in marketing and communications and has served in change management roles with a variety of industries from both non-profit and financial sectors. Kate brings a passion for engaging clients across multiple industries, helping them turn in-depth insights into meaningful action. In her free time, she is passionate about music, having recently taken up guitar lessons.

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