The Biggest Wellness Trends of 2021

56% of Americans say they are often anxious and stressed out.

Now more than ever, people need solutions to relieve stress and maintain wellness. Innovative brands are creating products to help solve consumer problems. We explore the trends and products driving them.

The biggest trends include:

  • Need state-centric products
  • Beverages for immunity and relaxation
  • Adaptogens to add functional benefits
  • New product types to meet consumer needs

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