The Latest RTD Cocktail Trends

Evergi survey data* shows 4% of Americans purchasing RTD cocktails in the past 3 months. In July 2021, that rose to 8%.

RTD cocktails are one of the many trending categories of  2021.  Alcohol habits have rapidly shifted since the start of 2020. The convenience of these drinks and rising innovation continue to delight the changing alcohol consumer.

This report takes a deep dive into the RTD cocktails trends hitting the market.

See the products driving the trends of...

  • Innovative canned cocktails
  • Ready to pour
  • The legacy brands holding strong

The Alcohol Trends report covers this along with the trend of drinking less.

* Evergi™ Consumers, Dec 2020. N = 5,042

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