What's Trending in Functional Health and Wellness

Health and wellness trends in the US continue to shift.

As the world moves forward through the COVID pandemic, consumers in the US are switching up how they prioritize their wellbeing. Access to a robust variety of wellness products gives consumers the opportunity to take control of their health in various format — and for any need state they are prioritizing.

This report looks at the needs of the US consumer and explores:

  • Holistic health and mental wellness priorities
  • What's driving the shift toward alternative medicines
  • The role of functional ingredients
  • and much more!

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