Flu (Fighting) Season: Functional Beverages & Immunity

A look at how consumers are preparing for this winter's anticipated "tripledemic."

This flu season, experts are forecasting a "tripledemic" of RSV, influenza, and COVID.

In preparation, consumers are seeking ways to proactively expand their immune systems with an array of product types and ingredients.

Download to find out who the Immunity consumer is and what they’re looking for.

You'll learn:

  • Which consumers are in the immunity need state
  • What ingredients consumers are shopping for
  • The top delivery vehicles for immunity supplements
  • What health claims consumers value on labels 
  • Which brands are standing out in the functional health space
  • How the competitive landscape is shaping up
  • What new products are emerging

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