Dry January: Non-Alcoholic Beverage Trends

Dry January offers beverage brands a unique opportunity to serve consumers.

This challenge was designed to help consumers evaluate their relationship with alcohol. According to Evergi Consumer Insights, 57% of wellness consumers claim to drink less alcohol than in the past, and nearly half of them wish there were more non-alcoholic options available.

While many people set New Year resolutions around this time, Dry January presents an opportunity for brands to meet these consumer needs.

This report covers:

  • Mocktails
  • Beer
  • Wine
  • Functional beverages

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