Drinking Smarter & Less

2021 Alcohol Trends Report

Functional food and beverage trends have now reached the alcohol industry. Health and wellness surged during the COVID-19 pandemic, accelerating the already emerging trend toward healthier alcohol choices.

The two trends of drinking smarter and less are driven by consumers keeping health and wellness in mind even when deciding to drink alcohol.

After reading this report, you'll be able to answer...

  • How have low-calorie alcoholic beverages evolved?
  • What types of drinks offer alcohol plus wellness ingredients?
  • Why are consumers choosing to drink less?
  • What beverage options will consumers want at post-pandemic gatherings?

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