Functional and Sports Nutrition Consumer Trends

An in-depth look into the world of sports nutrition

The nutritional needs of athletes and exercise enthusiasts differ from the average consumer. In response to these distinguishable needs, the wellness market has continued to accommodate consumers with a wide variety of new and innovative products.

 Download Evergi’s Report, Functional and Sports Nutrition Consumer Trends today to discover what's trending in fitness!


This report covers:

  • Who makes up the exercise or athletic performance need states?
  • What supplements are being purchased by active people?
  • Which snacks are athletes reaching for?
  • Where are exercise enthusiasts sourcing their protein?
  • Milk-based vs. Plant-based protein powders
  • Innovative Products in sports nutrition and wellness