How Recess is Expanding the Relaxation Category with Evergi

Case Study

Finding new ways to de-stress seems like an American pastime. In fact, 56% of Americans say they are often anxious and stressed!

Recess, best known for its hemp-infused sparkling waters and brand ability to "capture a mood", is diving further into the relaxation need state.

Using data from our wellness platform, Evergi, we explore:

  • Why the Relaxation category is only getting started
  • How brands can reposition ingredients for new consumers

Meet Evergi™

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